i have been reading and thinking a lot about sustainability recently. Mostly, it seems to be a term, like “green,” that points us in a direction but lets us off the hook in dealing with profound changes taking place in our world. Our whole way of life is based on the idea of growth, we define anything else as stagnation or decline. We are so caught in our mythology we can’t, or won’t, think about the implications of running out of resources that sustain life on this planet. ”Going green” and offering MBA programs in sustainability help us feel better. Quick fix du jour.
But i really want to say something about awareness, prompted by c.s. and b.e.’s comments on my previous post. Perhaps instead of thinking about sustainable toilet paper, we should think in terms of how we sustain things like awareness.
Given just how sophisticated corporate media is at controlling information, it is quite easy to open most people’s eyes. Reading and watching documentaries can create awareness, but can that awareness be sustained beyond one semester?
For many people, i don’t think so. Once you leave the classroom, the seduction of our culture is too powerful, too all-encompassing. The challenge of living in modern times with awareness is just too difficult for young people trying to find a job, pay off student loans, and develop a whole set of new relationships.
There is a point, however, of no return, where you cannot go back to sleep, where you cannot pretend that things are ok or will be again, very soon, where awareness is sustained without effort. You keep reading, keep learning, keep looking for ways to act on your discomforts. Throughout my life, i have never seen a person who, once they got to that point, was able to go back to sleep, to be, in the words of Jackson Browne, “. . .a happy idiot, and struggle for the legal tender.”
Keep reading outside the mainstream, keep thinking, keep acting, keep stretching yourselves beyond your limits. i guarantee it will completely destroy your life. . .as a happy idiot.